Aug 01, 2022
In DIY Forum
As soon as you use Brand Lift Studies as a brand, you can also adjust your bidding strategy accordingly. Based on the results of your Brand Lift Study, YouTube targets a target group that has a high chance of considering your brand. So very interesting! Maximize Lift Bidding will be available soon for YouTube True view in-stream ads . YouTube for Action In addition to the above firelit techniques, you can also use YouTube for Action (and possibly associated bumper ads ). These are conversion-oriented YouTube campaigns that use a much more action-oriented ad format. In addition, you can use bidding strategies such as target ROAS or target CPA and lower funnel targeting options such as custom intent (which focuses on an audience that has searched for terms on Google in the past 7 days). Of course it is job function email list possible to direct a macro conversion (eg an e-commerce transaction) with this. But at PBB it can also be smart to use such campaigns to focus on micro-conversions (for example an engaged web visit ). If you set this up in the right way, you also get view-through conversions . This way you can say a lot more about the effect of your YouTube campaigns. Facebook Facebook It is also possible in Facebook to carry out a Brand Lift Study by asking the target group a short question. You can now also set this up in the account itself , although here too a minimum budget of 5000 per week is recommended to achieve significant results. In addition, there has been an extra feature within Facebook for a while: Estimated increase in ad memory (people) . This is a metric that allows you as a marketer to see an estimate of the increase in consumers who will remember your branding when asked 2 days later. There is also the Optimization Increase in ad reminder , where Facebook uses machine learning to show your branding within your targeting to people who they think will remember the ad after 2 days.