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Md Monower hossain
Jun 20, 2022
In DIY Forum
Here is another of our great interviews from Marketo’s “Ask the CMO: Lessons Learned” series with Mashable. This week, Mashable sat down with Special leads David Roman, CMO of Lenovo. I loved reading this one because he hits on one of the biggest themes in marketing: change. Over the past few years, I’ve discussed this theme repeatedly on stage at events Special leads around the world; marketing has changed more in the last five years than it has in the last 500, and will change even more in the next five years. From its standing as a large, global organization, Lenovo is driving Special leads an incredible change in its brand and presence in market—but this topic is relevant regardless of a marketer’s company size or industry. All of us are trying to keep up with and drive change in all Special leads aspects of our craft, be it in the way we measure success, the way Special leads we reach new audiences, or in the way we carve a role for ourselves within the greater company. David speaks to all of these interesting change factors, including another Special leads one that has been near and dear to me for some time: marketing is fundamentally changing from “broadcasting” at an audience to engaging with them. Amen, right? I hope you enjoy the interview as much as I did and that it inspires you to drive change. The following interview originally Special leads appeared on Mashable. Chinese PC purveyor Lenovo isn’t just in the PC business these days, nor is it perceived as exclusively a Chinese brand.
How Lenovo Expanded Special leads content media